We’re all aware of the impact that meta descriptions, title tags, keywords, and backlinks have on SEO. We’ve read about those factors several times and have put them into practice in our work. In this post, you’ll learn about several lesser-known SEO tricks that no one talks about but significantly impact SEO.
1. Increase dwell time on your site with Amazon Polly
Amazon Polly is an AWS service that converts text into speech. Your website visitors don’t have to go through reading the content. Polly from Amazon will read it to them. Although this is beneficial to visitors, it also benefits your website’s SEO. People are more likely to spend more time on your website increasing the dwell time. This is beneficial since it informs the search engine that your website’s users are spending more time on it because it contains relevant material, allowing it to rank higher. The amount of time visitors spend on your website is a crucial SEO aspect that is frequently overlooked.
2. FAQ Page Schema
Google is always providing you with further information. As a result, their search results are always rich in information rather than promoting specific websites. These extras are known as rich snippets, and they show more information. This additional information is always taken from the website. To make your website appear in rich snippets, include other data like the FAQ page schema, which is a code that notifies Google that the material is presented in a Q and A format. This may qualify your website for inclusion as a rich snippet on the results page. Users are more likely to visit your website as a result of this.
3. Translate and Transcribe Your Content
Although there is a lot of content available in English, most people prefer to consume stuff in their language. Nearly 90% of content watched in India is in their native language, which is surprising given that we have primarily focused on providing content in English thus far. As a result, we must be aware that there is a great need for content in local languages even though there is little competition. Use translator tools to convert your material into local languages, or hire someone fluent in the language. You can also utilize software to convert your video clip to text, which you can use to make blogs. You may make your material stand out from the crowd in your local market by doing so.
4. Prepare for the Voice Search Revolution
According to Google, voice searches now account for 20% of all inquiries in the Google App. With the introduction of smart speakers into our homes, voice searches have also increased in India. Given the current trend, the number will continue to climb, and consumers will choose to conduct searches via voice. Because voice searches are more convenient and quicker than typing, we must optimize website content for voice searches using conversational keywords. The content on the website needs to be more realistic and human-like. Include more FAQs in your material, as most voice searches are in the form of a query.
5. Discover untapped words on Reddit
Reddit is a social media platform where you may search for keywords, mainly long-tail terms. If you know where your target audience is, you can go straight to a subreddit. If not, try searching for the topic on Reddit and seeing what subreddits pop up. There, you’ll find a list of frequently used terms. People are searching for it on Google if they talk about it on Reddit. This allows you to search Reddit for new keywords.
6. Accelerated mobile pages
You must optimize your website for several applications, the most significant of which are smartphones. Never underestimate the power of smartphones, as they account for the vast bulk of Google searches. Google created the AMP framework to make websites load quicker on mobile devices. This framework aids you in providing a better mobile experience for your visitors. Google displays an AMP emblem on the results page to help users find websites that load quickly and smoothly. Because Google obtains the website page from the AMP cache, AMP pages load instantly. This allows users to access your website even if their internet connection is slow, enhancing your website’s ranking. Many people abandon your website because of the longer loading time, which impacts its rating. As a result, AMP can increase your website’s mobile visitors.
7. Improve Page Load Speed with CDNs
A CDN (content delivery network) can also help you improve the website’s speed and performance. This is a geographically spread set of servers that allows to speed up the content delivery process. Content is typically served from a server that is geographically close to the user using CDN lowering content delivery time. If you wish to improve the performance of your website, you can subscribe to a CDN provider. You can upload your files to the CDN, which will store them on servers worldwide. This is how users may quickly obtain info from the nearest servers.
8. Create Power Pages
Power pages are where you produce long-form content that goes into great detail about a specific topic. This page can feature explicit content about a particular topic and its subtopics. You can combine several types of content about a topic to create a power page that gives viewers a better understanding of the subject. Because the page will be rich in keywords and content, it will rank higher. The page will also include several keywords related to the issue, allowing it to rank for various search terms. Power pages can act as a comprehensive guide, providing visitors with all relevant information about a topic without requiring them to visit any other pages by including backlinks to other web pages on the power page.
9. Maximize SERP Real Estate
Users are more likely to click on a page that occupies more SERP real estate. Because Google likes to present more information, specific web pages use more pixels on the results page. Because Google displays rich results on the SERP by taking the lead out of your webpage, you can see text or images utilized in the webpage showcased on the SERP. So attempt to add correct content to your webpage and include photos or infographics linked to your content because if Google thinks your webpage is relevant, it will obtain more SERP real estate. This will help your website rank higher in organic search results.
10. Use LSI keywords
The term “LSI” stands for “latent semantic indexing.” Google has said in clear terms that they do not employ this technology. LSI keywords are terms or phrases similar to or related to the core keywords on a webpage. It could even be synonyms for the primary word. Let’s have a look at an example. “Fall” can refer to either “falling” or “fall season.” If you wish to write about the “fall season,” you’ll use phrases like “season,” “autumn,” “months,” and other terms that are more associated with the fall season. If you employ the main keyword a hundred times in your article for SEO purposes, it may detract from the material’s attractiveness and leave readers unhappy. Instead, utilize synonyms and terms linked to the core keywords to help the search engine understand what your content is about and provide a better reading experience for the users.
Every day, the search engine improves its algorithm to deliver better search results. As a result, we need to improve our SEO strategy to keep up with the ever-changing algorithms. Although SEO appears to be a complicated procedure, using new tricks to rank your web pages will help you attract more people.