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SEO Training in Chennai

seo training in chennai

Web D School provides best industry based SEO training. I worked in lab with real time projects and staffs cleared my doubt whenever I struggled. Step-by-step approach is great to learn from Web D School.

-A.Revanth Kumar (SEO)

SEO Course Details

Getting started - Why should you learn SEO?

Statistics reveal that 40% of customer enquiries to any business comes through Google & other search engines. If a customer wants a service or a product, he/she immediately looks for it in the web, & the top ranking websites get their attention, which converts into sales later. Most companies have realized the huge potential of SEO, the process by which a website is brought to the top, & hence the demand for professionals with good SEO skills is on the rise. So, if you are looking for an exciting career with exceptional growth, SEO can be it.

What is SEO?

Its common knowledge that getting a high rank for your website in the search engine result pages lead to an increase in customers for any business. If a company wants their website to feature at the top in the first page of Search engine results, they must follow a sequence of strategic steps, & this process is known as SEO (Search engine optimization). It is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

There are no shortcuts to success as far as SEO is concerned, & you have to work patiently, by following all the guidelines given by Google & other search engines, & you will find your site moving gradually to the top.

2 types of SEO

On page SEO - Onpage optimization refers to all actions that can be taken directly within the web page in order to improve its position in the search engine rankings. These factors are controlled by the SEO analyst with the help of the designer/developer of the site. On-page optimization include actual HTML code, meta tags, keyword position and keyword density.

Off page SEO - Offpage optimization refers to all the measures that are taken outside the actual website n order to improve its position in rankings. These actions like Backlinks creation, Forums & Directory submission, Social media presence etc.

SEO Master course @ Web D School

Our SEO training program has been designed in such a holistic manner that it makes those students taking the course a thorough professional by the end of it. The SEO course explains how to use the perfect keywords, blog posts, social media, videos, image optimization techniques etc on the website pages, apart from teaching other off page SEO strategies.

We allow the students to learn the art of SEO through some real time projects, where they are guided through the entire process gradually by our expert trainer. These are the steps that we take our students through, as the course proceeds –

  • Research
  • Reporting & Goal Setting
  • Content Building
  • Page Optimization
  • Social & Link Building
  • Follow-up Reporting & Analysis

Our SEO training program is totally job-oriented with more prominence being given to practical sessions. By the end of the SEO course, the student would have worked on few real-time projects as part of his/her training program & would be able to start off a career as SEO Analyst.

There are many institutes that offer SEO certification courses in Chennai, but Web D School has marched ahead of all of them to become the No.1 institute, by offering the best quality training coupled with numerous value additions.

Few things about us that you should know

The WEB D ADVANTAGE

Unlimited Lab Hours - No restrictions on lab hours as we allow you to practice for long hours on all 7 days in a week.

eBooks / Library Videos - Exclusive reference material for our students (only for select courses).

Student Assessment - We conduct regular assessment of Students works to understand their progress. Check our student works here to know our training standards.

Dedicated Placement Cell - It takes care of everything related to placement like Creating a good resume, Sharing interview tips, Conducting mock-up interviews, Scheduling interviews etc. Check our placement record here.

Saturday events - We conduct a seminar / contest / workshop every Saturday to increase the all-round knowledge of our students. Check our recent events here.

Portfolio Development - An excellent final project helps in securing a good job, & we provide our fullest support to the students in developing a fine portfolio.

Excellent Experience - We strive for excellence in everything we do & want all our students to have a delightful experience studying with us. Check their experience at Web D School here.


SEO Training Modules

SEO Training Modules

Module 1

Basics Of SEO

  • What is Domain
  • Basic Knowledge of World Wide Web
  • Difference between Portal and Search Engines
  • What is SEO
  • Types of SEO Techniques
  • Black hat techniques
  • White Hat techniques
  • How Search Engine works

Module 2

SEO Research & Analysis

  • Market Research
  • Keyword Research and Analysis
  • Keyword opportunity
  • Competitors Website Analysis
  • How to Choose Best Keywords
  • Tools available for Keyword Research

Module 3

Website Design SEO Guidelines

  • Content Research
  • Content Guidelines
  • Content Optimization
  • Design & Layout
  • XML Sitemap / URL List Sitemap

Module 4

On-page Optimization

  • The Page Title
  • Meta Descriptions   Meta Keywords
  • Headings
  • Bold Text
  • Domain Names   Suggestions
  • Canonical Tag
  • Meta Tags
  • Images and Alt Text
  • Internal Link Building
  • The Sitemap
  • Invisible Text
  • Server and Hosting Check
  • Robots Meta Tag
  • Doorway Pages
  • 301 Redirects
  • 404 Error
  • Duplicate content

Module 5

Off-page Optimization

  • Page Rank
  • Link Popularity
  • Link Building in Detail
  • Directory Submission
  • Social Bookmark Submission
  • Blog Submission
  • Articles
  • Links Exchange
  • Reciprocal Linking
  • Posting to Forums
  • Submission to Search Engine
  • RSS Feeds Submissions
  • Press Release Submissions
  • Forum Link Building
  • Competitor Link Analysis

Module 6

Analytics

  • Google Analytics
  • Installing Google Analytics
  • How to Study Google Analytics
  • Interpreting Bars & Figures
  • How Google Analytics can Help SEO
  • Advanced Reporting
  • Webmaster Central & Bing/Yahoo
  • Open Site Explorer
  • Website Analysis using various SEO Tools available

Module 7

SEO Tools

  • Keyword Density Analyzer Tools
  • Google Tools
  • Yahoo / Bing Tools
  • Rich Snippet Text Tools
  • Comparison Tools
  • Link Popularity Tools
  • Search Engines Tools
  • Site Tools
  • Miscellaneous Tools

Module 8

SEO Reporting

  • Google analysis
  • Tracking and Reporting
  • Reports Submission
  • Securing Ranks

Career Opportunities
Course Duration
Requirements

This SEO training in Chennai, at Web D School, will make you a professional analyst & it shall open a lot of doors for you, in terms of career options, in the SEO field.

Please call us at 9791333350 to get more details about our SEO career program in Chennai or kindly contact us through our enquiry form.

Top student queries - Subject

Not at all. SEO is only a process, where a series of steps are stitched together to formulate a strategy, which is to be followed meticulously to achieve success in page rankings. A clear understanding of the SEO concept will make the journey of learning various principles in it much simpler.

Passion for the subject & basic computer knowledge are the only prerequisites before you enroll with us for SEO course. Our SEO course curriculum has been framed in such a way, that the students are taught from the fundamentals & we cover every step in detail. So, you can definitely do the course without knowing anything about it beforehand.

Yes. We keep close track of the latest trends being followed in the SEO & constantly update our curriculum accordingly. Google keeps changing their algorithms regularly & the priorities of different elements of SEO keep changing too. So, we understand that its important to inculcate all these changes in our curriculum from time to time.

It is not mandatory, but a basic understanding of web development and how web servers work will serve you well as a SEO professional. Because otherwise, you wouldn't be able to diagnose Server header codes, Site speed issues, Server response problems and code that's restricting search engine crawlers etc.

Yes. We can’t expect every SEO student to have knowledge of these web theories, so we have included all the above mentioned concepts in our SEO Course curriculum. We explain these necessary concepts in detail & let our students to practice them through some live projects as well.

Every company, which operates in the digital space, needs SEO professionals. And to think of it, maximum number of new companies is cropping up in the digital space only, thus making the demand for SEO analysts very high. To name a few verticals as career option for SEO students – Ecommerce, Elearning, Web-designing studios, Advertisement companies, Internet content providing companies, Emagazines, Digital Marketing firms, IT companies & many more.

In one word, Excellent. Web has become an integral part of every person’s life today & its reach as well as its utility has been ever rising. Every company has realized the huge potential of SEO, & so the demand for SEO professionals is very high now.


Student Works

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