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Digital Marketing Course in Chennai

Digital Marketing Certified Professional Course Detail

Getting started - Why should you learn Digital Marketing?

Why is everyone talking about digital marketing? Why digital marketing is important? Ideally, marketing must go where people are. And all the people are online. It is a fact that people now spend more time on the Internet using smartphones, tablets, or computers than they spend through conventional mass media, such as television, radio, or newspapers. Hence Digital marketing has become the No.1 marketing tool for companies all across the world, which has resulted in huge demand for Digital marketing professionals. So, if you are looking for an exciting career in the most happening field today, pursuing Digital Marketing training in Chennai can get you one.

There are hundreds of institutes offering digital marketing courses in Chennai, but if you look at their course syllabus you will understand they had skipped many important topics. At Web D School, you will learn everything you need to know about digital marketing, right from basics to the most advanced & recent topics.

Our ‘Certified Professional in Digital Marketing’ program is a comprehensive course with - 60 hours duration - Live Projects - Reference Materials - Case Studies - In-depth training - Regular Assessments - Personality Development Sessions - Mockup Interviews etc.

Please check our digital marketing course curriculum below & compare it with those of other digital marketing training institutes in Chennai to know how updated & complete our course is.

Digital Marketing Course Syllabus

Module 1

Introduction to Digital Marketing

  • What is traditional marketing?
  • Key concepts of Digital Marketing
  • Your vision, goals & milestones
  • Digital Marketing campaign objectives

Module 2

Search Engine Optimization

  • Introduction to SEO
  • SEO guidelines for customizing website design
  • Keyword Research
  • Competitor analysis
  • On-Page Optimization
  • Off-Site Optimization
  • Advanced Link Building Techniques
  • Tips & Tricks to reach top position
  • SEO Measurement metrics
  • SEO tools

Module 3

Search Engine Marketing - Google Adwords

  • Introduction to AdWords / Pay per click (PPC)
  • Account Structure
  • Keywords research
  • Creating a compelling ad campaign
  • Ad Extensions
  • Display Ads & Display Targeting
  • PPC Budgeting & Bid Management
  • Quality Score metrics
  • AdWords Reports
  • Optimizing the PPC campaign

Module 4

Social Media Marketing

  • Introduction to Social Media
  • Social Media Optimisation
  • Working out clear objectives
  • Introduction to various Social Media channels
  • Understanding their strengths & functionalities
  • Building a Social Media Strategy
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Pinterest Marketing
  • Google+ Marketing
  • Social Listening
  • Online Reputation Management
  • Social Media campaign Measurement
  • Integrating Social Media with Other verticals

Module 5

Content marketing

  • Introduction to Content Marketing
  • Executing a Content Marketing Strategy
  • Influencer marketing
  • Blogs & Newsletters
  • Affiliate marketing
  • Making money via adsense & blogging
  • Social Media Channels
  • Content Marketing Budget and Measurement

Module 6

Email Marketing

  • Introduction to Email Marketing
  • Understanding Spam & Data protection regulations
  • Market research
  • Split testing
  • Audience segmentation
  • Designing a good email with great content
  • Opt Ins & Subscriber Management
  • Email delivery & reporting
  • Marketing Automation
  • Email tools

Module 7

Mobile Marketing

  • Introduction to Mobile Marketing
  • Sms campaigns
  • Mobile website optimization
  • Incentives and Loyalty Programs
  • Advertising in mobile apps & games
  • Integrating with social media platforms
  • Mobile Marketing Measurement

Module 8

Video Marketing

  • Introduction to YouTube and Video Marketing
  • Establishing a Video Marketing Strategy Preview
  • Gaining Exposure and analyzing Impact
  • Promoting Mobile Video
  • Video marketing measurement

Module 9

Display advertising

  • Display Advertising: How it all works
  • Targeting & Retargeting Advertising
  • How to track Cookies
  • Creating compelling display banners & content
  • Display advertising measurement

Module 10

Conversion Optimization

  • Introduction to Conversion Optimization
  • Understanding customers & initiating communication
  • Creating landing Pages
  • Lead generation for business
  • Copywriting
  • Conversion & Web Analytics
  • Integrating Conversion with Online marketing

Module 11


  • Introduction to Web Analytics
  • Key Performance Indicators
  • Segmentation
  • Qualitative Data
  • Experimentation and Testing
  • Competitor data analysis
  • Campaign Tracking
  • Multi-Channel Attribution
  • Introduction to Google analytics
  • Advanced Table Filtering
  • Analytics Intelligence
  • Mobile Application Tracking
  • Multiple Goals and Goal Types
  • Tracking Unique Visitors
  • Custom Data Alerts
  • UTM Tracking Parameters
  • Preparing a detailed report based on analytics

Module 12

Digital marketing Strategy & Planning

  • Devising a Digital marketing strategy
  • Situation analysis
  • Audience segmentation
  • Defining objectives
  • Budget setting
  • Allocating resources
  • Selecting the right channels
  • Identifying the deliverables
  • Implementing the strategy
  • Using the analytics report to constantly improve performance

Career Opportunities

Digital marketing course duration

This advanced digital marketing course in Chennai, at Web D School, will make you a professional designer & it shall open a lot of doors for you, in terms of multiple career options

Please call us at 9791333350 to get more details about our Digital marketing course program or kindly contact us through our enquiry form.

What is Digital Marketing?

According to Wikipedia, Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. To simply put, the marketing of products or services using digital channels to reach customers is called digital marketing. Apart from those using internet - Email marketing, Video marketing, Search engine optimization (SEO), Google Adwords (Search engine marketing), Content marketing, Social Media marketing - digital marketing also include channels that do not require the use of the internet like Mobile marketing (both SMS and MMS), display advertising etc.

Digital Marketing Certified Professional course @ Web D School

Our Digital marketing course has been designed in a very comprehensive manner & it comprises of every single channel & their components covered. In a nutshell, our Digital marketing institute in Chennai teaches everything you need to know about digital marketing.

A lot of research has gone into designing this career program, which is all about digital marketing & our training modules are rich in content, PPT slides & case studies. We shall make every student work on real-time projects & implement their online marketing strategies on a company, thereby giving them a first hand experience in understanding the principles & how they work.

Besides training the students in various facets of Digital marketing, we allow them work on a project simultaneously using the same steps being followed in a professional company to plan & implement a Digital Marketing strategy for their business –

  • Developing an effective digital marketing strategy
  • Creating or customising a good website
  • Boosting In-bound traffic
  • Generating leads
  • Converting leads into sales
  • Measuring & Analysing the results

There are many institutes that offer social media marketing courses in Chennai, but when you look at their digital marketing course syllabus you would understand that they had skipped many important topics. At Web D School, you will learn everything you need to know about digital marketing, as our course ‘Digital Marketing certified professional’ is very comprehensive & is all about digital marketing.

Few things about us that you should know


Unlimited Lab Hours - No restrictions on lab hours as we allow you to practice for long hours on all 7 days in a week.

eBooks / Library Videos - Exclusive reference material for our students (only for select courses).

Student Assessment - We conduct regular assessment of Students works to understand their progress. Check our student works here to know our training standards.

Dedicated Placement Cell - It takes care of everything related to placement like Creating a good resume, Sharing interview tips, Conducting mock-up interviews, Scheduling interviews etc. Check our placement record here.

Saturday events - We conduct a seminar / contest / workshop every Saturday to increase the all-round knowledge of our students. Check our recent events here.

Portfolio Development - An excellent final project helps in securing a good job, & we provide our fullest support to the students in developing a fine portfolio.

Excellent Experience - We strive for excellence in everything we do & want all our students to have a delightful experience studying with us. Check their experience at Web D School here.

Top student queries - Subject

Digital Marketing does not involve any software nor does it require you to create any designs or write code in some programming language. Digital Marketing is a process of creating more brand awareness for your product/service in the digital space using few well-researched tactics. It is very simple to learn, although it takes considerable time & effort to gain total expertise in the subject.

Passion for Marketing, Decent communication skills & basic computer knowledge are the only prerequisites before you enroll with us for Digital Marketing course. Our Digital Marketing course curriculum has been framed in such a way, that the students are taught from the fundamentals & we cover every step in detail. So, you can definitely do the course without knowing anything about it beforehand.

Yes. We keep close track of the latest trends being followed in the Digital Marketing industry & constantly update our curriculum accordingly. All major players in the digital space like Google, Facebook, Twitter, LinkedIN etc keep changing their algorithms regularly & the principles of different elements of Digital Marketing keeps changing too. So, it is important for us to inculcate all these changes in the curriculum from time to time.

Well, they are almost the same. But Digital marketing is a broader term, as it covers Mobile marketing & Display marketing also, whereas Online marketing limits its scope only to the marketing channels in the Web/Internet space.

Yes. Our course covers marketing in every social media platform like Twitter, Pinterest, Instagram, LinkedIN etc, but more prominence is given to Facebook marketing, as FB is the most favored Social medium amongst all by the Indian public. We give a lot of importance to Youtube marketing as well, as it is another channel, which is closely followed by majority of our people.

Every company, which deals with customer-oriented products/services, needs Digital marketing professionals today, thus making the demand for Digital Marketers very high. To name a few verticals as career option for Digital Marketing professionals – Elearning companies, Ecommerce companies, Advertisement agencies, Internet content providing companies, Emagazines, Digital Marketing firms, IT companies & all other product/services selling companies.

People spend more time with their digital devices now & so the companies have shifted their focus to the digital space for their marketing purposes. Every company is allocating a sizable budget for digital advertisements & that proportion is only going to go up in the coming years. As a result, thousands of new jobs in the field are getting created every day & so, the demand for Digital marketing professionals is huge now.

Digital marketing is huge today, with every single company, be it a startup or a reputed one, embracing online marketing techniques in a big way. All companies need digital marketing professionals & the demand is only increasing now. So, there shall be no doubt in your mind that digital marketing has terrific career opportunities in India. Reg the digital marketing salary, there is a big range, & it could be anywhere between 15,000 – 30,000 rupees per month, depending upon the company size, student skills, job profile etc.

A digital marketing campaign revolves around the website (or app) of a company; so the website of a digital marketing training institute in Chennai can give you a decent idea about their training standards. If their website is good, consider them. If it’s bad, reject them outright.

There are other factors like digital marketing course syllabus, student reviews, placement record, institute infrastructure etc, which you should consider before choosing the best digital marketing training center in Chennai.

Digital marketing course fee in Chennai varies from institute to institute. To know our digital marketing course fees at Web D School, we request you to get in touch with us either in person or through phone.

No good institute will give job assurances to students; so in that regard, we cannot have any digital marketing course with guaranteed placement in Chennai. But yes, we do provide 100% placement assistance to all our students & we have placed all our students in the past. With the demand for digital marketing professionals so high, you need not worry about placements actually.

Yes, we offer graphic designing course online. Kindly mail us @ to know more details about the Digital marketing online courses.

Student Works

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