Advanced Digital Marketing Course in Chennai

Advanced Digital Marketing training in Chennai – Our course details

There are many Digital Marketing training institutes in Chennai, but our Advanced Digital Marketing course stands out from their training programs in many ways.

1) Our expansive course curriculum that covers 18 modules.

2) Apart from the concepts, we teach the important digital marketing tools used in the industry like SEMrush, Mailchimp, Optimonk, Moz, Ninja Outreach & many more.

3) We make the students understand the marketing campaigns better by showing them live projects.

4) We consider Digital marketing as an end-to-end process & want our students to have 100% knowledge in all spectrum; hence we have included niche concepts like Conversion rate optimization, Marketing automation, Sales funnel, Lean UX, Growth hacking, Ecommerce marketing, Working as Freelancer etc in our syllabus.

5) We teach Photoshop as part of the curriculum to help our students create their own advertisement designs for digital marketing campaigns, instead of depending upon designers.

6) We teach them content writing & make them write their own digital marketing blogs.

7) We provide 100% placement support in getting digital marketing jobs for our students.


Digital Marketing Course Syllabus

Module 1

Introduction to Digital Marketing

  • What is traditional marketing?
  • Key concepts of Digital Marketing
  • Your vision, goals & milestones
  • Digital Marketing campaign objectives

Module 2

Website planning & Optimization

  • Principles of web designing & web hosting
  • Understanding HTML & CSS
  • Wordpress installation
  • Content management in wordpress
  • Theme setting & customizations
  • Plugins & Widgets

Module 3

Search Engine Optimization

  • Introduction to SEO
  • Google algorithms
  • SEO guidelines for customizing website design
  • Keyword research
  • Competitor analysis
  • On-page optimization-
  • -Website speed -Domain name
  • -URL optimization - Title tag optimization
  • -Meta tags optimization - Sitemap
  • -Content updating - Robots.txt
  • -Canonical - VSchema.org - Rich snippets
  • Off-page optimization-
  • -Link building - Directory submissions
  • -Classifieds - Q&A forums - Guest blogging
  • -Press releases - Social bookmarking
  • Advanced link building techniques
  • Importance of Local SEO
  • Google My Business
  • Tips & tricks to reach top position
  • Penalty recovery practice
  • Google Webmaster
  • SEO measurement metrics
  • SEO tools

Module 4

Analytics

  • Importance of analytics
  • Web, Mobile & App analytics
  • Key performance indicators in analytics
  • Introduction to Google analytics
  • Installing analytics code in site
  • Realtime reports
  • Qualitative data
  • Experimentation & Testing
  • Competitor data analysis
  • Traffic source overview
  • Audience overview report
  • Behaviour overview
  • A/B testing
  • Page insights
  • Integrating Analytics and Webmaster
  • Ecommerce analytics
  • Conversion tracking
  • Multi-channel attribution
  • Mobile application tracking
  • Custom data alerts
  • UTM tracking parameters
  • Report preparation & analysis

Module 5

Google Adwords - Search engine marketing

  • Intro to Adwords / Pay-per-click (PPC)
  • Account structure
  • Campaign & AdGroup settings
  • Keywords research
  • Creating a compelling ad copy
  • Ad extensions
  • PPC budgeting & Bid management
  • Quality score metrics
  • Shopping campaign
  • Google Merchant Center account
  • Conversion tracking
  • Adwords report analysis
  • Calculating the ROI
  • Optimizing the PPC campaign

Module 6

Design Fundamentals

  • UX design principles
  • UI design principles
  • Learn to work with Photoshop
  • Colour theory
  • Image Editing
  • Creating Email Newsletter
  • Create your own ad design for campaigns
  • Integrating designing skills with marketing abilities

Module 7

Social Media marketing

  • Intro to various social media channels
  • Identifying the right medium
  • Social media optimization (SMO)-
  • -In-depth learning about-
  • -Facebook marketing
  • -LinkedIn marketing
  • -Twitter marketing
  • -Instagram marketing
  • -Google + marketing
  • -Pinterest marketing
  • Building a social media strategy
  • Campaign measurement

Module 8

Online reputation management

  • What is ORM?
  • Social listening
  • ORM process
  • Tools for managing reputation

Module 9

Display advertising

  • Display advertising – How it works?
  • Creating a display campaign
  • Designing compelling display banners & content
  • Display Ad Builder & Display planner tool
  • Bidding strategies
  • Targeting & Retargeting advertising
  • Display advertising measurement

Module 10

Email marketing

  • Intro to Email marketing
  • Email marketing objectives
  • Types of email – Blast, Drip & Triggered
  • Designing a good email with great content
  • Opt-ins & Subscriber management
  • Introduction to Mail Chimp
  • Email delivery & reporting
  • Using email in the marketing mix
  • Understanding spam & data protection laws
  • Marketing automation

Module 11

Video marketing (Youtube)

  • Introduction to Video marketing
  • Creating a channel in Youtube
  • Types of Youtube ads
  • Establishing a video marketing strategy
  • Location targeting & bidding strategies
  • Uploading & optimizing videos
  • Gaining exposure & analyzing impact
  • Promoting mobile video
  • Integrating Youtube channel with Google Adwords account
  • Video marketing measurement metrics
  • Youtube analytics
  • Video SEO tips
  • Making money through your Youtube channel

Module 12

Remarketing

  • Cookie-based tracking
  • Email remarketing
  • Facebook remarketing
  • Google Adwords remarketing
  • Dynamic remarketing
  • Remarketing impact measurement

Module 13

Content marketing

Module 14

Mobile marketing

  • Intro to mobile marketing
  • Growth & advantages of mobile marketing
  • Running sms campaigns
  • Creating a Mobile website
  • Mobile call only ads
  • Mobile search ads
  • Mobile app install campaigns
  • Incentives & Loyalty programs
  • Advertising in mobile apps & games
  • Integrating with social media platforms
  • Mobile marketing measurement metrics

Module 15

Affiliate marketing

  • How affiliate marketing works?
  • Affiliate marketing networks & payment models
  • Affiliate marketing in Ecommerce
  • Promoting the affiliate products
  • Reports & ROI

Module 16

Google Adsense

  • What is Google Adsense?
  • Adsense guidelines
  • Bidding models
  • Adding code in site
  • Ad formats & sizes
  • Adsense optimization tips
  • Making money via Google Adsense

Module 17

Conversion optimization

  • Overview of conversion optimization
  • Conversion planning
  • Conversion Copywriting
  • Principles of persuasive design
  • Landing page optimization
  • Understanding customers & engaging with them
  • Lead generation for business
  • A/B testing
  • Digital analytics
  • Mouse tracking & Heatmap analysis
  • Google tag manager
  • Taking initiative & optimizing your product
  • Integrating conversion with online marketing

Module 18

More concepts in Digital Marketing

  • Sales funnel
  • Marketing automation
  • Growth Hacking
  • Inbound marketing
  • Customer lifecycle
  • Lead generation & Lead management
  • Digital analytics
  • Permission marketing
  • Lean UX
  • Ecommerce marketing strategies
  • B2B vs B2C marketing strategies
  • Brand management-
  • -Exposure to few important tools
  • -SEM Rush -MOZ -Optimonk
  • -MailChimp -SEO Profiler
  • -Ninja Outreach -Buzzsumo
  • -GTMetrix -Alexa -Hootsuite

Module 19

Getting started as freelancer

  • How does freelancing work?
  • How to get started?
  • How to bid on projects?
  • How to handle the clients? -
  • -Devising a digital marketing strategy
  • -Situation analysis
  • -Audience segmentation
  • -Defining objectives
  • -Budget setting
  • -Allocating resources
  • -Selecting the right channels
  • -Identifying the deliverables
  • -Implementing the strategy
  • Using the analysis to constantly improve the performance
  • Project management tools

Career Opportunities

Digital marketing course duration

This advanced digital marketing course in Chennai, at Web D School, will make you a digital marketing professional & it shall open a lot of doors for you, in terms of multiple career options

Please call us at 9791333350 to get more details about our Digital marketing course program or kindly contact us through our enquiry form.


What is Digital Marketing?

According to Wikipedia, Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. To simply put, the marketing of products or services using digital channels to reach customers is called digital marketing. Apart from those using internet - Email marketing, Video marketing, Search engine optimization (SEO), Google Adwords (Search engine marketing), Content marketing, Social Media marketing - digital marketing also include channels that do not require the use of the internet like Mobile marketing (both SMS and MMS), display advertising etc.

Digital Marketing Certified Professional course @ Web D School

Our Digital marketing course has been designed in a very comprehensive manner & it comprises of every single channel & their components covered. In a nutshell, our Digital marketing institute in Chennai teaches everything you need to know about digital marketing.

A lot of research has gone into designing this career program, which is all about digital marketing & our training modules are rich in content, PPT slides & case studies. We shall make every student work on real-time projects & implement their online marketing strategies on a company, thereby giving them a first hand experience in understanding the principles & how they work.

Besides training the students in various facets of Digital marketing, we allow them work on a project simultaneously using the same steps being followed in a professional company to plan & implement a Digital Marketing strategy for their business –

  • Developing an effective digital marketing strategy
  • Creating or customising a good website
  • Boosting In-bound traffic
  • Generating leads
  • Converting leads into sales
  • Measuring & Analysing the results

There are many institutes that offer social media marketing courses in Chennai, but when you look at their digital marketing course syllabus you would understand that they had skipped many important topics. At Web D School, you will learn everything you need to know about digital marketing, as our course ‘Digital Marketing certified professional’ is very comprehensive & is all about digital marketing.

Few things about us that you should know

The WEB D ADVANTAGE

Unlimited Lab Hours - No restrictions on lab hours as we allow you to practice for long hours on all 7 days in a week.

eBooks / Library Videos - Exclusive reference material for our students (only for select courses).

Student Assessment - We conduct regular assessment of Students works to understand their progress. Check our student works here to know our training standards.

Dedicated Placement Cell - It takes care of everything related to placement like Creating a good resume, Sharing interview tips, Conducting mock-up interviews, Scheduling interviews etc. Check our placement record here.

Saturday events - We conduct a seminar / contest / workshop every Saturday to increase the all-round knowledge of our students. Check our recent events here.

Portfolio Development - An excellent final project helps in securing a good job, & we provide our fullest support to the students in developing a fine portfolio.

Excellent Experience - We strive for excellence in everything we do & want all our students to have a delightful experience studying with us. Check their experience at Web D School here.


Top student queries - Subject

Digital Marketing does not involve any software nor does it require you to create any designs or write code in some programming language. Digital Marketing is a process of creating more brand awareness for your product/service in the digital space using few well-researched tactics. It is very simple to learn, although it takes considerable time & effort to gain total expertise in the subject.

Passion for Marketing, Decent communication skills & basic computer knowledge are the only prerequisites before you enroll with us for Digital Marketing course. Our Digital Marketing course curriculum has been framed in such a way, that the students are taught from the fundamentals & we cover every step in detail. So, you can definitely do the course without knowing anything about it beforehand.

Yes. We keep close track of the latest trends being followed in the Digital Marketing industry & constantly update our curriculum accordingly. All major players in the digital space like Google, Facebook, Twitter, LinkedIN etc keep changing their algorithms regularly & the principles of different elements of Digital Marketing keeps changing too. So, it is important for us to inculcate all these changes in the curriculum from time to time.

Well, they are almost the same. But Digital marketing is a broader term, as it covers Mobile marketing & Display marketing also, whereas Online marketing limits its scope only to the marketing channels in the Web/Internet space.

Yes. Our course covers marketing in every social media platform like Twitter, Pinterest, Instagram, LinkedIN etc, but more prominence is given to Facebook marketing, as FB is the most favored Social medium amongst all by the Indian public. We give a lot of importance to Youtube marketing as well, as it is another channel, which is closely followed by majority of our people.

Every company, which deals with customer-oriented products/services, needs Digital marketing professionals today, thus making the demand for Digital Marketers very high. To name a few verticals as career option for Digital Marketing professionals – Elearning companies, Ecommerce companies, Advertisement agencies, Internet content providing companies, Emagazines, Digital Marketing firms, IT companies & all other product/services selling companies.

People spend more time with their digital devices now & so the companies have shifted their focus to the digital space for their marketing purposes. Every company is allocating a sizable budget for digital advertisements & that proportion is only going to go up in the coming years. As a result, thousands of new jobs in the field are getting created every day & so, the demand for Digital marketing professionals is huge now.

Digital marketing is huge today, with every single company, be it a startup or a reputed one, embracing online marketing techniques in a big way. All companies need digital marketing professionals & the demand is only increasing now. So, there shall be no doubt in your mind that digital marketing has terrific career opportunities in India. Reg the digital marketing salary, there is a big range, & it could be anywhere between 15,000 – 30,000 rupees per month, depending upon the company size, student skills, job profile etc.

A digital marketing campaign revolves around the website (or app) of a company; so the website of a digital marketing training institute in Chennai can give you a decent idea about their training standards. If their website is good, consider them. If it’s bad, reject them outright.

There are other factors like digital marketing course syllabus, student reviews, placement record, institute infrastructure etc, which you should consider before choosing the best digital marketing training center in Chennai.

Digital marketing course fee in Chennai varies from institute to institute. To know our digital marketing course fees at Web D School, we request you to get in touch with us either in person or through phone.

No good institute will give job assurances to students; so in that regard, we cannot have any digital marketing course with guaranteed placement in Chennai. But yes, we do provide 100% placement assistance to all our students & we have placed all our students in the past. With the demand for digital marketing professionals so high, you need not worry about placements actually.

Yes, we offer graphic designing course online. Kindly mail us @ info@webdschool.com to know more details about the Digital marketing online courses.


Student Works

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