Key Terms

A set of rules that allows software programs to communicate with each other.

Any media element used in a design or website (images, icons, videos, etc.).

The server-side part of a website or application, handling data, logic, and database interactions.

The percentage of visitors who leave a site after viewing only one page.

Software used to create, manage, and modify digital content (e.g., WordPress).

A stylesheet language used to style the appearance of HTML elements.

The process of identifying and fixing errors or bugs in code.

The web address (URL) that users type into a browser to visit a website.

The part of a website that users interact with directly—includes HTML, CSS, and JavaScript.

A pre-written code base or structure used to develop applications faster and more efficiently (e.g., Bootstrap, React).

A structure used in design and layout to align elements consistently and proportionally.

The standard language for creating the structure of web pages.

A large, prominent image placed at the top of a website’s homepage or landing page.

Designing systems that allow users to interact with the interface dynamically.

The process of refining a design or code through repeated testing and feedback.

A programming language used to make web pages interactive and dynamic.

A word or phrase that users type into search engines; used in SEO strategies to improve ranking.

A standalone web page created for marketing campaigns to drive conversions or leads.

A symbol or design representing a brand's identity.

A high-fidelity visual representation of a design or webpage.

Data that provides information about other data (e.g., title, description for SEO).

A set of links or buttons that help users navigate through different sections of a website.

An interactive simulation or early sample of a product used to test functionality and design.

The smallest unit of a digital image or display.

Designing websites to automatically adjust layout across different screen sizes and devices.

Techniques used to improve a website’s visibility on search engines.

A slideshow component for cycling through images or content.

The art and technique of arranging type to make written content legible and appealing.

The visual elements through which a user interacts with a system.

The overall experience and satisfaction a user has with a product or service.

Graphics based on mathematical expressions, scalable without losing quality (e.g., SVG).

The visible area of a webpage on a device screen.

A basic, low-fidelity layout used to plan the structure of a webpage.

A sequence of steps involved in a creative or development process.