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Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School NA

Ashok Nagar Branch

Web D School
Sector 10, Dr. Natesan Salai,
Raghavareddy Colony,
Above Bank of Baroda,

Ashok Nagar (Near Vadapalani),
Chennai
- 600 083.
Tamil Nadu. INIndia.

  +91 9791 3333 50

  info@webdschoolnull.com

  

Full-Stack Digital Marketing Course in Chennai | Web D School NA

Anna Nagar Branch

Web D School
New No. 107 / Old No. AB9, 2nd Avenue,
Near Max Showroom,
Anna Nagar,
Chennai
- 600 040.
Tamil Nadu. INIndia.

  +91 7305 9533 50

  info@webdschoolnull.com

  

© Web D School.

Become a Professional
Full-Stack Digital Marketer
in 4 Months.

Master all essential digital marketing skills and tools to launch your career in just 4 months.

  Branding and Growth Marketing

  Content Marketing

  SEO, SMM & Email Marketing

  Outbound: PPC & Performance Marketing

  Lead Generation and Marketing Automation

  Conversion Rate Optimization

10+ Years

5000+ Graduates

93% Placed

365-Day Support

SATURDAY • SUNDAY • SATURDAY • SUNDAY • SATURDAY • SUNDAY • SATURDAY • SUNDAY
Weekend
Classes
Available
Full-Stack Digital Marketing Course in Chennai | Web D School

Why #Web D School?

We're committed to helping every student build a meaningful, successful career. We don’t just teach — we walk with you every step of the way, from your first design to your first job.

0+

Years of Excellence

0+

Students Trained

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Hiring Partners

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Students Learning Today

Enquire Now

Our Placements

Our students got placed at reputed companies

Placement Record

Showcasing the top companies where our students have been successfully placed.

Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School

What Our Students Say

Hear from our students about their journey of support, learning, and growth

What sets our Digital Marketing Course apart from the rest

Most courses teach tools. We teach what gets you hired. To build a real career in digital marketing, you need to understand branding, funnels, content that converts, and the psychology behind every click, share, and sale.

That's exactly what we offer.

  • Covers SEO, ads, tools – and goes beyond the basics
  • Includes branding + digital design – skills most marketers lack
  • Focused on building a complete digital marketer profile
  • Designed to give you a real competitive edge in the industry
  • Offered in Chennai with a hands-on, career-focused approach

Skills you'll gain

  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Campaign Planning & Management
  • Analytics & Performance Tracking
  • Conversion Rate Optimization (CRO)
  • Marketing Automation Tools
  • E-Commerce & Online Store Management
  • Affiliate Marketing
  • Mobile Marketing

Course Details in a Nutshell

A quick snapshot of everything you'll learn in this course.

4 MONTHS

Course Duration

90 MINUTE CLASSES

On Alternative Days

75 SESSIONS OVERALL

In-Depth Training

END-TO-END PLACEMENT SUPPORT

Until The Student Gets Placed

EXCLUSIVE EBOOK & 100+ LIBRARY BOOKS

Course Materials

UNLIMITED LAB HOURS

Project Based Training

CERTIFICATIONS

10+ Certifications

CLASSROOM TRAINING

Learning Mode

MODULES

18+ Modules

200+ HOURS OF LEARNING

Study Time

Introduction to Digital Marketing

A quick snapshot of everything you'll learn in this course.

Course Coverage

Are you an aspiring digital marketer looking to acquire essential skills and knowledge to excel in the industry? If so, you've come to the right place. Our comprehensive digital marketing course in Chennai is designed to equip you with the expertise to excel in various focus areas like:

Full-Stack Digital Marketing Course in Chennai | Web D School

Branding

First, we tackle the art of branding, empowering our students to go beyond simply running paid campaigns and fully understanding how to build a powerful brand presence in the digital age.

Full-Stack Digital Marketing Course in Chennai | Web D School

SEO

Our course guarantees that you learn the skills required to optimize the landing page for a better user experience (on-page SEO) and how to generate quality backlinks to improve organic traffic (off-page SEO).

Full-Stack Digital Marketing Course in Chennai | Web D School

Performance Marketing

Our course places great emphasis on performance marketing, a trend that focuses on running targeted campaigns across various digital channels such as Google, Social media platforms, Programmatic ads etc.

Full-Stack Digital Marketing Course in Chennai | Web D School

Content Writing

We promise that by the end of our course, you will have the knowledge and confidence to create high-quality content and develop a result-oriented content marketing strategy.

Full-Stack Digital Marketing Course in Chennai | Web D School

Designing

By teaching students popular tools like Photoshop, WordPress, and Canva, we ensure that they have the ability to create visually appealing and engaging content for their audience.

Full-Stack Digital Marketing Course in Chennai | Web D School

Social Media Management

Our students learn to use popular platforms like Instagram, LinkedIn, YouTube, and Facebook in an organic and effective manner to build and expand a company's follower base and enhance brand loyalty.

Full-Stack Digital Marketing Course in Chennai | Web D School

Lead Generation & Conversion

Our students learn different approaches to attract potential customers, nurture them along the sales funnel, and ultimately convert them into loyal clients.

Full-Stack Digital Marketing Course in Chennai | Web D School

Growth Marketing

We delve deep into the intricacies of growth marketing, exposing students to techniques including mail campaigns, video marketing, display ads, retargeting, and influencer marketing, among others.

Full-Stack Digital Marketing Course in Chennai | Web D School

Personal Branding

By encouraging our students to establish and develop their personal brands, they are better positioned to be successful freelancers, entrepreneurs, or even sought-after employees in reputed organizations.

Key Features

Discover the standout features that make this course truly transformative and career-focused.

Full-Stack Digital Marketing Course in Chennai | Web D School

Free domain & hosting for 1 year

Full-Stack Digital Marketing Course in Chennai | Web D School

Exclusive ebook & course materials

Full-Stack Digital Marketing Course in Chennai | Web D School

End-to-End Placement Support

Full-Stack Digital Marketing Course in Chennai | Web D School

Live campaigns & projects

Full-Stack Digital Marketing Course in Chennai | Web D School

Recorded session videos

Full-Stack Digital Marketing Course in Chennai | Web D School

18+ Advanced Digital Marketing Modules

Full-Stack Digital Marketing Course in Chennai | Web D School

15+ Marketing Tools to Practice

Full-Stack Digital Marketing Course in Chennai | Web D School

10+ Certificates

Full-Stack Digital Marketing Course in Chennai | Web D School

Photoshop Classes (Design your own ads)

Full-Stack Digital Marketing Course in Chennai | Web D School

Wordpress Classes (Design your own website)

Full-Stack Digital Marketing Course in Chennai | Web D School

In-House Lbrary with 100+ Reference Books

Full-Stack Digital Marketing Course in Chennai | Web D School

5+ Digital Marketing Course Related Books

Full-Stack Digital Marketing Course in Chennai | Web D School

Interaction with Industry Experts

Full-Stack Digital Marketing Course in Chennai | Web D School

Basic to Advanced (Mastery Level)

Full-Stack Digital Marketing Course in Chennai | Web D School

Funds Provision to Run Paid Campaigns

Full-Stack Digital Marketing Course in Chennai | Web D School

Alumni Support

Designing works of our Digital Marketing Students

Explore real-world design projects crafted by our Digital Marketing students, showcasing creativity and practical skills.

Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School
Full-Stack Digital Marketing Course in Chennai | Web D School

Expansive Concepts

Digital Marketing Mastery Course Syllabus

Explore the complete curriculum and know exactly what you'll master.

  • ADM - Advanced Digital Marketing Course
  • FSDM - Full-Stack Digital Marketing Course
ADM

Introduction to Digital Marketing

 Fundamentals 

Learn the fundamentals of digital marketing and how it drives online business success.

ADM

Content Marketing

 6 Tools, 4 Projects 

Create and distribute valuable content to attract, engage, and convert your target audience.

ADM

Search Engine Optimization (SEO)

 10 Tools, 2 Project 

Optimize your website to rank higher on search engines and drive organic traffic.

ADM

Google Ads (SEM)

 3 Tools, 2 Project 

Run paid advertisements on Google to instantly reach your target audience and boost visibility.

ADM

Social Media Marketing

 6 Tools, 1 Project 

Promote your brand and engage users on platforms like Facebook and Instagram.

ADM

Lead Generation & Nurturing

 4 Tools, 1 Project 

Attract and convert prospects into loyal customers through targeted strategies.

ADM

Inbound Marketing

 5 Tools, 1 Project 

Engage and convert customers through valuable content and personalized experiences.

ADM

E-Commerce

 1 Tools, 2 Project 

Drive online sales by optimizing your product visibility and user experience.

ADM

Analytics & Optimization

 5 Tools, 1 Project 

Track performance and refine strategies for better results.

ADM

Getting Started as a Freelancer

 2 Tools, 1 Project 

Kickstart your freelance journey with essential skills and tools.

ADM + FSDM

Agency-Style Training and Application

 1 Tools, 2 Projects 

Gain real-world experience with hands-on, agency-style training.

ADM + FSDM

Advanced Branding and Strategy

 2 Tools, 1 Project 

Master high-level branding and strategic planning to build impactful digital identities.

ADM + FSDM

Advanced SEO and E-Commerce

 5 Tools, 1 Project 

Master advanced SEO techniques and optimize e-commerce platforms for higher visibility and conversions.

ADM + FSDM

Creative Skill Development

 6 Tools, 2 Projects 

Enhance your creative abilities through focused skill-building in design, content, and storytelling.

ADM + FSDM

Specialization Modules

 2 Tools, 1 Project 

Master niche areas of digital marketing through focused specialization modules.

ADM + FSDM

Data Visualization

 2 Tools, 1 Project 

Turn complex data into clear, engaging visuals for better insights and decision-making.

ADM + FSDM

Startup Simulation
- The Entrepreneur's Playbook

 1 Tools, 1 Project 

Experience the startup journey hands-on, from idea to execution, using real-world business scenarios.

ADM + FSDM

Career Acceleration & Industry Integration

 2 Tools, 2 Projects 

Boost your career with industry projects, expert mentoring, and real-world integration.

Tools Covered

Master industry-standard tools that power professional design, development, and marketing workflows.

  • Full-Stack Digital Marketing Course in Chennai | Web D School

    BuzzSumo

  • Full-Stack Digital Marketing Course in Chennai | Web D School

    Canva

  • Full-Stack Digital Marketing Course in Chennai | Web D School

    ChatGPT

  • Full-Stack Digital Marketing Course in Chennai | Web D School

    Clueify

  • Full-Stack Digital Marketing Course in Chennai | Web D School

    Copy Ai

  • Full-Stack Digital Marketing Course in Chennai | Web D School

    Designmodo

  • Full-Stack Digital Marketing Course in Chennai | Web D School

    Discord

  • Full-Stack Digital Marketing Course in Chennai | Web D School

    Drift

  • Full-Stack Digital Marketing Course in Chennai | Web D School

    Feedly

  • Full-Stack Digital Marketing Course in Chennai | Web D School

    Google Tag Manager

Course Comparison

Compare our courses side by side to find the best fit for your goals, schedule, and skill level. Make an informed decision with clarity and confidence.

Features ADM FSDM 
  Pro
- Level ✔  Advanced Level ✔ Mastery Level
- Classes ✔  40 Classes ✔ 60 Classes
- Tools ✔ 20+ ✔ 40+
- Creative Tools Training ✔ Canva ✔ Photoshop, Canva, Premiere Pro
- Projects ✔ 10+ Projects ✔ 20+ Projects
- Brand Creation ✖ Not Included ✔ Create & market your own brand
- Website Building ✔  Basic practice on mock websites ✔ Build & own a live WordPress site
- Free Domain Hosting ✖ No ✔ Yes
- Funded Ad Campaigns ✖ No ✔ 1000 Budget
- LinkedIn Learning ✖ No ✔ Yes (3-6 months)
- CRM Training ✖ Not Included ✔ Comprehensive Training
- AI in Digital Marketing ✔ Basic Overview ✔ Detailed Nodules & Hands-on
- Ecommerce Marketing ☆ Basic Tactics ☆ Advanced Strategies
- Specialization Module ✖ Not Included ✔ Growth Marketing, Affiliate Marketing, and DV
- Startup Simulation ✖ Not Included ✔ Present project as a startup idea
- AI Creative Tools ✖ Not Included ✔ Firefly, Midjourney & Runway
- Personal Brand Building ☆ Learn the importance of personal branding ✔ Develop & execute a personal branding strategy
- Internship ✖  Not Included ✔ 1 Month @ Web D School
- Freelance Training ☆ Limited ✔ Detailed Modules & Support

Student Output Assessment Plan

Throughout the course, our students would be assigned a specific number of task to be completed which would be assessed to provide constructive feedback to them. For digital marketing course in Chennai @ Web D School, our students are assigned the following tasks for assessments

Designs

  • Photoshop Ad Creation
  • Wordpress Site Management

SEO

  • Buying a Domain
  • Writing relevant content
  • Implementing SEO Strategies
  • Conducting SEO Audit
  • Analytics

Google Ads

  • Keyword Analysis
  • Campaign Creation
  • Ad Copy Writing
  • Segmenting & Targeting
  • Analytics

Social Media Ads

  • Instagram & Facebook Campaign Creation
  • Segmenting & Targeting
  • Analytics

Social Media Optimization

  • Creating Pages
  • Accounts in Social Media
  • Creating Designs
  • Creating content
  • Reaching Target Audience

Email Marketing

  • Marketing Automation
  • Creating a Sales Sequence

Our Learners Transformed Their Careers

The program has empowered learners to land their dream jobs and grow into roles such as designers, digital marketers, and video editors.

50%

Avg. Salary Hike

4500+

Hiring Companies

20,000+

Career Transitions

2000+

Shift to Leader Roles

Course Highlights

Explore the standout features of the course that set you up for real-world success and career growth.

Full-Stack Digital Marketing Course in Chennai | Web D School

Mastery Level Training

Most Digital Marketing Training Institutes in Chennai still use the same old template to teach their students. But we know that digital marketing has evolved faster over the past few years. So, our Digital Marketing Mastery course at Web D School in Chennai adds a lot of value with concepts like Digital Designing, Brand Strategies, Performance Marketing, Live Campaigns, Programmatic Ads, etc.

Full-Stack Digital Marketing Course in Chennai | Web D School

Unlimited Lab Hours

A student can become an expert in digital marketing only if he is allowed to work for more hours in the lab under the guidance of a professional trainer. Hence, we provide unlimited lab hours to all our digital marketing students to practice & perfect their skills.

Full-Stack Digital Marketing Course in Chennai | Web D School

20+ Student Projects

We give our digital marketing students in Chennai o lot of mini projects to practise their marketing skills. We help them create their own digital brand by getting them a domain, building their website with content, making it SEO-friendly, and promoting the brand on Meta and Google through posts and ads, generating leads & converting them - all this with the help of several projects.

Full-Stack Digital Marketing Course in Chennai | Web D School

Recorded Class Videos

Most of our classes are recorded, and the recordings are given to our students so they can refer to them in the future and improve their ability to understand. These videos are also helpful for students who couldn't make it to a few sessions. But students need to know that we don't record all of our sessions.

Full-Stack Digital Marketing Course in Chennai | Web D School

Interview Preparation

Many students have trouble during interviews, mostly because they are nervous or don't know what to do. So, we have a couple of mock interviews in-house, where a real-life interview situation is re-created and our digital marketing students are interviewed by a different trainer. Those students would also get the right feedback to correct their mistakes.

Full-Stack Digital Marketing Course in Chennai | Web D School

End-to-End Placement Support

We have a End-to-End Placement Support. We continue to support all our students until they get placed in a reputed company. We help them with their resumes, portfolios, soft skills, mock interviews, preparing for interviews, and scheduling interviews. We have a dedicated team that works with our students to find placements.

Industry Insights: Digital Marketing 2025

Explore what’s transforming the digital marketing landscape today.

Digital Marketing
GMV (Market Size)

The digital marketing industry is currently valued at approx. $410 billion, projected to reach $667 billion by 2026.

CAGR (Compound
Annual Growth Rate)

The industry is growing at an average CAGR of 13.5%, signaling rapid and consistent expansion.

Average Salary
Hike Upon Transition

Professionals switching to digital marketing roles see an average salary increase of around 12%.

Increase in
Digital Marketing Spend

Businesses have increased their digital marketing budgets by an average of 70% in 2024.

What Makes This Course Stand Out

Why should you choose Digital Marketing Mastery course @ Web D School?

We have devised a project-based learning system that would help students gain tremendous expertise in several Digital Marketing subjects.

Full-Stack Digital Marketing Course in Chennai | Web D School

Designing

  • Create a landing page (using Wordpress)
  • Apply UX & UI design principles
  • Create promo designs (using Photoshop)
  • Make ads for marketing (using Canva)
  • Create videos (using Canva)
Full-Stack Digital Marketing Course in Chennai | Web D School

SEO

  • Purchasing and hosting a domain
  • Writing relevant content
  • Completing on-page optimizations
  • Building backlinks
  • Performing website audit
Full-Stack Digital Marketing Course in Chennai | Web D School

Performance marketing (Google ads / Insta / FB / LinkedIn)

  • Understanding business goals
  • Customer targeting and segmentation
  • Paid campaign strategy
  • Running different types of ads
  • Campaign optimization for maximum ROI
Full-Stack Digital Marketing Course in Chennai | Web D School

Brand building initiatives

  • Content creation and distribution
  • Social media management
  • Developing a visual identity
  • Producing video assets
  • Using Social Media Automation Tools
Full-Stack Digital Marketing Course in Chennai | Web D School

Conversion Tactics

  • Understanding Conversion rate optimizations
  • Email marketing campaigns
  • Running Mobile marketing campaigns
  • Remarketing ads
  • Personalized marketing
Full-Stack Digital Marketing Course in Chennai | Web D School

Becoming a Freelancer

  • Personal branding efforts
  • Understanding ROI strategies
  • Client acquisition tips
  • Delivering the sales pitch
  • Building a custom marketing strategy

Beyond Traditional Training: The Web D Edge

More than training—an ecosystem of strategy, leadership, mentorship, and career success.

1

Strategic Foundation

Vinci BRIDGE Method - Problem-solving framework for creative professionals Learn to think strategically, not just execute tactically.

Know More

2

Leadership Development

MaxEdge Integration - Emotional intelligence and leadership skills Because technical skills get you hired, leadership skills get you promoted.

Know More

3

Lifelong Partnership

Mentor365 - One full year of post-graduation support Your career coach, portfolio reviewer, and growth partner.

Know More

Full-Stack Digital Marketing Course in Chennai | Web D School
4

Career Success

Job Zone - Dedicated placement portal with 200+ hiring partners From resume building to salary negotiation support.

Know More

5

Global Resources

LinkedIn Learning Access - 21,000+ courses at your fingertips Complement classroom learning with world-class content.

Know More

6

Continuous Learning

Visionary Voices - Monthly masterclasses with industry experts Stay ahead with insights from leaders shaping the future.

Know More

Placement related support @ Web D School

We offer dedicated placement assistance including resume building, mock interviews, and job referrals to help our students launch successful careers.

Full-Stack Digital Marketing Course in Chennai | Web D School

Portfolio Creation

The work you have on your portfolio is what will get you interviews in the first place. We place a high value on student projects, which is why we provide unlimited lab hours for practise. The works you create during your digital marketing course in Chennai will aid in the development of a good final portfolio. We will provide you with complete support in creating an effective portfolio.

Full-Stack Digital Marketing Course in Chennai | Web D School

Soft Skills Training

Soft skills like communication, adaptability, and teamwork are very important for any student who wants to get a job. In fact, we've found that many students don't get good jobs because they don't have good soft skills. So, we have an initiative where, in addition to the digital marketing course they choose, our students will also learn soft skills.

Full-Stack Digital Marketing Course in Chennai | Web D School

Resume Building

First impressions are important. A well-formatted, well-designed resume changes how employers regard you and greatly improves your chances of finding employment. This is your only chance to get the attention of a possible employer. Consider a resume as a way to market yourself. It describes your background, your skills, and your education so that a potential employer can quickly and easily see how your individual abilities can contribute to a company’s success.

Full-Stack Digital Marketing Course in Chennai | Web D School

Mock Interviews

Many students become nervous during interviews and may not respond properly even to questions they are familiar with. Taking this into account, we hold a couple of mock interviews on our campus, where a real-life interview environment is created and students are required to take part. At the completion, we provide them constructive feedback on their strengths and weaknesses.

Full-Stack Digital Marketing Course in Chennai | Web D School

Placement Coordination

Interviews | Feedback | More interviews etc.

We ask our digital marketing students what they're interested in, like advertising, social media, content creation, seo, etc., and then try to get them interviews with companies in those fields. We help with things like preparing for the interview based on what the company wants, setting up the interview, following up with HR to get feedback, fine-tuning the student's skills further, etc. We will continue to assist our students with job placement until they are placed in a good job.

Support that never lets you down

Get dedicated guidance and unwavering support throughout your learning journey.

Student Support

We're always here for you

Have questions or need help? Reach out to our dedicated support team anytime at info@webdschoolnull.com.

Q & A Forum

Get your doubts resolved quickly and accurately

Receive timely answers from industry experts and peers — with every response 100% verified to ensure top-quality learning.

Expert Feedback

Personalized guidance from industry professionals

Get expert feedback on your assignments and projects, plus regular live sessions to clarify all your concept-related doubts.

Batch Schedule & Investment

Enroll now—limited seats, early bird savings, and exclusive AI workshop bonuses.

Limited Seats Available

Full-Stack Digital Marketing Course in Chennai | Web D School

Early Bird Offer
₹5,000 offer!!!

Full-Stack Digital Marketing Course in Chennai | Web D School

Bonus
Free AI Design Workshop for July batch students

Frequently asked questions

All your questions about courses and placements at Web D School, answered in one place.

Digital Marketing does not involve any software nor does it require you to create any designs or write code in some programming language. Digital Marketing is a process of creating more brand awareness for your product/service in the digital space using few well-researched tactics. It is very simple to learn, although it takes considerable time & effort to gain total expertise in the subject.

Passion for Marketing, Decent communication skills & basic computer knowledge are the only prerequisites before you enroll with us for Digital Marketing course. Our Digital Marketing course curriculum has been framed in such a way, that the students are taught from the fundamentals & we cover every step in detail. So, you can definitely do the course without knowing anything about it beforehand.

Yes. We keep close track of the latest trends being followed in the Digital Marketing industry & constantly update our curriculum accordingly. All major players in the digital space like Google, Facebook, Twitter, LinkedIN etc keep changing their algorithms regularly & the principles of different elements of Digital Marketing keeps changing too. So, it is important for us to inculcate all these changes in the curriculum from time to time.

Ready to Design the Career?

Step into a Full-Stack Digital Marketing Course in Chennai that blends SEO, Performance Marketing & Analytics to fast-track your career growth.

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Full Syllabus

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Explore related videos to deepen your understanding of key topics.

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Become a Job-Ready Digital Marketer with Practical Skills!  Request a Callback

Digital Marketing Mastery Course Syllabus

Explore the complete curriculum and know exactly what you'll master.

ADM

Introduction to Digital Marketing

 Fundamentals 
  • Fundamentals of Digital Marketing
  • Role of a Digital Marketer
  • Marketing Fundamentals - Funnel, AIDA & Mix
  • Building a Strong Business Brand
  • The Art of Brand Storytelling
  • Market Research & Competitor Analysis
ADM

Content Marketing

 6 Tools, 4 Projects 

AI Powered Content Marketing

  • The Evolution of Content Marketing with AI
  • Effective Copywriting with AI Tools
  • Generating Content Ideas Using AI
  • Crafting SEO-Friendly Content
  • Content Workflow Automation with AI
  • Strategic Content Distribution Across Platforms

Content creation for Reels & Short Videos

  • The Art of Visual Storytelling
  • Canva - Design Essentials
  • Leveraging Social Media Templates
  • Custom Brand Kits for Consistency
  • Simple Animations for Reels & Shorts
  • Incorporating Viral Trends and Hooks

No-Code Web Development

  • Incorporating Viral Trends and Hooks
  • Wireframing and Website Layout Design
  • Building Single-Page and Multi-Page Websites
  • Responsive Design Principles
  • Enhancing Websites with No-Code Features
ADM

Search Engine Optimization (SEO)

 10 Tools, 2 Project 
  • SEO basics and algorithms
  • Keyword Research and Optimization Strategies
  • On-Page SEO and Content Optimization
  • Off-Page SEO and Link Building Strategies
  • Building Domain Authority
  • Google My Business & other Local SEO tactics
  • Performance Monitoring and Technical SEO
  • Competitor Analysis
  • Advanced SEO Tools
ADM

Google Ads (SEM)

 3 Tools, 2 Project 
  • Introduction to Search Engine Marketing
  • Google Ads Structure & Campaign Types
  • Budgeting and Bidding Strategies
  • Google Search Campaigns
  • YouTube Marketing
  • Display Campaigns
  • Google Ads Reporting & Analytics
  • Optimizing PPC Campaigns
  • A/B Testing for Campaign Improvement
ADM

Social Media Marketing

 6 Tools, 1 Project 

Social Media Marketing

  • Mastering Social Media Platforms
  • Crafting a Winning Social Media Strategy
  • X (Twitter) Marketing
  • Social Media Management for Businesses
  • Case Studies: Successful Social Media Campaigns

Meta for Business

  • Meta Ecosystem for Business
  • Facebook Marketing Essentials
  • Instagram Marketing for Businesses
  • Meta Business Suite
  • Meta Ads & Pixel Tracking
  • Content Scheduling and Automation

Linkedin Marketing

  • Building Personal Branding on LinkedIn
  • LinkedIn as a B2B Marketing Platform
  • LinkedIn Ad Campaigns
  • Content Strategies for LinkedIn Success
ADM

Lead Generation & Nurturing

 4 Tools, 1 Project 

Introduction to Lead Generation

  • Introduction to Lead Generation
  • Audience Segmentation for Targeted Campaigns
  • Crafting Effective Lead Magnets
  • Lead Sourcing & Lead Nurturing Strategies
  • Conversion Copywriting

Remarketing

  • How Cookie-Based Tracking Works
  • Facebook & Instagram Remarketing
  • Google Ads Remarketing
  • Email Remarketing
  • When and How Remarketing Works Best
ADM

Inbound Marketing

 5 Tools, 1 Project 

Marketing Funnel

  • Understanding Marketing Funnel - AIDA
  • Content Creation for Inbound Marketing
  • Customer Journey Mapping

Email Marketing

  • Crafting Effective Email Copywriting
  • Hands-on with MailChimp
  • Building and Growing Your Email List
  • Email Automation and Drip Campaigns

Mobile Marketing

  • SMS Campaigns for Direct Engagement
  • In-app Advertising
  • Push Notification for Re-Engagement
  • Mobile App Marketing strategies

WhatsApp Marketing

  • WhatsApp - The New Email
  • Exploring WhatsApp Business Features
  • WhatsApp Chatbot Automation
  • Customer Support on WhatsApp
  • WhatsApp Analytics
ADM

E-Commerce

 1 Tools, 2 Project 
  • Shopping Ads and Product Listings
  • SEO for E-Commerce websites
  • Scaling E-Commerce Campaigns
  • E-Commerce Analytics & Insights
  • Social commerce and live shopping
  • Emerging Trends: Voice Search and AR/VR
ADM

Analytics & Optimization

 5 Tools, 1 Project 

Web Analytics

  • Key Performance Indicators (KPIs)
  • Mastering Google Analytics
  • Real-Time Reporting
  • Integrating Analytics with Search Console

Conversion Rate Optimization

  • Understanding Conversion Tracking
  • UTM Tracking Parameters
  • Using Heatmaps for Conversion Insights
  • User Flow and Journey Optimization
  • Landing Page Optimization
  • A/B Testing for Continuous Improvement

Marketing Automation

  • Role of Automation in Marketing
  • Automating the Marketing Funnel
  • Workflow Automation
  • Social Media Automation
  • Ecommerce Automation
ADM

Getting Started as a Freelancer

 2 Tools, 1 Project 
  • Building a Winning Portfolio
  • Ways to Earn as a Freelancer
  • Client Acquisition and Networking
  • Advanced Scaling Strategies
  • Tools & Tactics for Freelancing Success
ADM + FSDM

Agency-Style Training and Application

 1 Tools, 2 Projects 
  • Internship Opportunities
  • Real-Time Projects
  • Collaborative Team Dynamics
  • Mentor-Guided Sessions
ADM + FSDM

Advanced Branding and Strategy

 2 Tools, 1 Project 

1. Build Your Own brand

  • From Vision to Visibility
  • Building Brand-Market Strategy
  • Crafting a Compelling Brand Story
  • Sustaining and Growing Your Brand

2. Digital Branding Essentials

3. Leverage AI in Social Media Marketing

4. Pinterest Marketing

ADM + FSDM

Module 13

Advanced SEO and E-Commerce

 5 Tools, 1 Project 

1. SEO Automation

2. 15 Expert SEO Strategies

3. Programmatic SEO

4. Advanced E-Commerce:

  • Shopify and WooCommerce
  • Building Funnels for E-Com
  • E-Commerce Automation
ADM + FSDM

Creative Skill Development

 6 Tools, 2 Projects 

1. Video Editing for Reels & Short Videos

2. Introduction to Photoshop

  • Tools Overview, Working with Layers, Blending Modes,Masking
  • Advanced Editing Techniques for Branding Projects.
  • Poster Creation for Branding

3. Video Editing Essentials

  • Editing Basics: Enhancing, Transitioning, and Animating.
  • Audio Editing and Optimization.
  • Exporting Videos for Maximum Engagement.

4. AI-Powered Creative Tools

  • Adobe Firefly: AI-assisted image and video editing.
  • MidJourney: Creating stunning visuals and concepts with generative AI.
  • Runway: Simplifying video production with AI-powered tools.
  • Canva AI Features: Leveraging AI for design automation and enhanced creativity.
ADM + FSDM

Specialization Modules

 2 Tools, 1 Project 

1. Growth Marketing

  • Growth Hacking, Defining Touchpoints, Rapid Experimentation
  • Growth Marketing Frameworks, Understanding Product-Market Fit
  • Case Studies

2. CRM Platforms and Data Management

3. Marketing Automation with CRM

4. Campaign Personalization and Lead Scoring Models

5. AI Mastery

  • Conversational AI Chatbots
  • What and how to use Agentic AI
  • AI-Powered Marketing Automation
  • AI for Data Interpretation
  • AI Image & Video Tools
  • 15+ Industry AI Tools
ADM + FSDM

Data Visualization

 2 Tools, 1 Project 
  • Principles of Effective Visualization
  • Integration of Data Sources with Looker
  • Designing Infographics with Canva
ADM + FSDM

Startup Simulation
- The Entrepreneur's Playbook

 1 Tools, 1 Project 

1. Business Model Development

  • Designing a Lean Business Model Canvas
  • Exploring Revenue Models
  • Unit Economics 101

2. MVP Development and Prototyping

  • Defining the MVP
  • Building a Prototype
  • Iterative Improvement

3. Go-to-Market Strategy

  • Planning a Product Launch
  • Omnichannel Marketing
  • Growth Hacking Techniques

4. Sales & Customer Success

  • Building a Sales Funnel
  • Customer Relationship Management (CRM)
  • Handling Objections
  • Creating Loyal Customers

5. Performance Analysis and Scaling

  • Measuring Key Metrics
  • Analyzing User Feedback
  • Scaling Strategies

6. Financial Planning & Fundraising

  • Startup Budgeting
  • Pitch Deck Creation
  • Funding Models
  • Break-Even Analysis
ADM + FSDM

Career Acceleration & Industry Integration

 2 Tools, 2 Projects 
  • Capstone Project: Showcasing Mastery
  • Professional Portfolio Development
  • Job and Freelancing Readiness
  • Industry Networking and Placement Support

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