According to Wiki, Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
In other words, a responsive website would change its alignment, by using HTML & CSS to resize, shrink, hide, enlarge or move the content, according to the device on which its viewed, in order to make the site look good on any screen.
Today, having a responsive website is essential for any business because of the several advantages it offers, & hence it becomes important for the students to pursue a web designing course that teaches responsive website design too.
Lets just take a look at the 5 most important reasons why you should learn responsive website designing –
Rising mobile usage
Its becoming increasing difficult to spot a person without a smart phone today, & almost 60% of website traffic is coming through mobile devices. Mobile phones have become the prime gadget to access the web & so it only makes sense to make a website that will look good in the mobile device in order to target those massive number of audience.
Improved search engine rankings
A website is the most important marketing tool of modern companies today, with SEO (search engine optimization) proving to be extremely helpful in the website gaining more visitors & consequently more business. In recent times, Google has started to reward those websites that are responsive with higher rankings in their search engine results, thus underlining the importance of responsive web design in its own way.
Social media optimization
Social media is the current rage & almost 75% of social media consumption now happens on mobile devices. So when you are sharing links from social media sites like Facebook, Twitter, or Google Plus to your website, it is mandatory that your site is responsive in order to make it look good to view from the mobile device. So if your company has a social media presence and want to use the power of social sharing of your website’s content, build a responsive site.
Better user experience
There could be many business reasons to build a responsive website, but they all boil down to the objective of providing a better user experience for your visitors. If you have a responsive site, it means no pinching and zooming, no side scrolling to view the full site that doesn't align properly on the phone screen of your visitors. Remember that a better user experience helps in reduced bounce rates, increased brand identity and improved conversion rates
The best thing about a responsive website is that it is made to support even those devices and screens of different dimensions that would be made in future. Consider those gadgets in pipeline like the smart watches, and Google Glass, and various new devices being built for internet viewing; a responsive web design built today will work for them too.
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