Web designing is constantly evolving with newer trends emerging almost every month & it is essential for designing professionals to keep themselves updated in order to be competitive.
The following are the 30 most important & updated web design trends to watch out for in 2017, which we have put together after a lot of research.
1. Increased use of VR & 360 Video
Everywhere we look, someone is speaking about Virtual reality, augmented reality etc & they have now come to rule the web designing world too. Today, a lot of reputed web browsers are working on support for WebVR, the open standard that makes it possible to experience VR in your browser.
2. Flat 2.0 Graphics
Flat 2.0 is simpler to use as it combines the best of flat design with additional user interface cues to help you construct a website design that’s attractive and functional.
3. Long Scrolling Mobile Websites
Long scrolling single-page websites are becoming extremely popular lately due to its simplicity & ease of use. Swiping a finger lets users to surf long scrolling sites with more control, precision, and offers immediate gratification than clicking through page-by-page navigations.
4. Innovative Scrolling & Parallax
The parallax effect is now commonly seen as part of the scrolling feature of many web pages. It uses several backgrounds that appear to move at different speeds to create a sense of depth and an interesting browsing experience.
Cinemagraph could, well, be termed as the latest trend in web designing. It’s the crossover between image and video, with restrained movements that intrigue the onlookers but don’t distract from the message.
6. Increased use of Illustration & Hand Drawn Sketches
Illustrations are being used commonly today in many websites as they give a cleaner, flatter & minimalistic look to the site. Apart from making the page look beautiful, sketches also convey & reflect individual styles.
7. Pure SVG Images
The designers are using vector graphics a lot nowadays because they are easy to scale and reposition for any situation. From images to illustrations and background patterns, vectors are the apparent solution due to their natural flexibility.
8. Gradients & Vivid Colors
Nowadays gradients and vivid colors are being applied in much more than just customary UI and web design, as many designers agree that they add individuality to the site. They are used on the web in bold manner, mixing highly saturated colors for extremely rich effects.
9. Card Design & Grid Layouts
Cards are essentially little containers of information, with each card representing its own singular idea. A card can hold any type of content – illustrations, text, links, etc. – but all fall under a specific unified theme.
10. Ultra Minimalism
An ultra-minimalist site is about stripping away all of the non-essential elements and components, and replacing them with whitespace. Typography, Color scheme, negative spacing, Pixel placements all play a big role in creating an ultra-minimalist website.
11. Videos with Sound
Videos can be best used in a website to introduce the users to a product or service, & they can also enhance the user experience if properly integrated in the overall design.
12. More Animations
We are beginning to see more & more of animations being used in web design today, as they offer a pleasant change to the users amidst a lot of flat & minimal style designs.
13. Skeleton Loading
Skeleton loading is helpful when you don’t want the visitors to become impatient while your site is loading. Skeleton loading does not give the exact information of what is going to be on the site, but it lets people to know where they should set their focus. So they are already looking in the right place, when the real information comes up.
14. Big, Bold Typography
Big typography can be a good choice for simple landing pages that take you into a website. Specifically, it can work great as an art element if your overall design is a little soft in terms of strong images.
15. Increased use of Duotone Colors
The duotone effect, which applies a couple of colors over a photo, is striking, beautiful and lively. Duotone can make the site look intense, impressive & even tranquil.
16. Split Screen Web Design
Split screen web design usually presents the user with two choices on the direction they wish to take in the website from the landing page. For some it is just a stylish way of exhibiting their site, while for others it lends itself beautifully to the two diverse things they want to bring to users’ attention.
17. Implementation of AMP
Accelerated Mobile Pages (AMP) – a brilliant initiative by Google – is an exceptionally powerful version of HTML, which is compressed to essentials in order to provide quality content to smartphone users with a lightning fast speed.
18. Conversational Interfaces
Conversational Interfaces (or CIs) are presently of two types: AI powered Chatbots and Virtual Assistants (Google Assistant, Siri etc.) CI design needs a basic shift in style to design – minimal graphic design and more content and conversation flow would be the principal UI elements of a CI design.
19. Impressive Heading Styles
A well devised header will instantly attract the user’s attention, & once you catch someone’s attention, they are much more likely to expend more time on your website and return again in the future.
20. Overlapping Text Over Images
Among the numerous combinations that deliver a beautiful page in web designing, the most important combination would be of image + text duo. Merging beautiful images and pleasant texts can result in an amazing design that will capture your user’s attention instantly.
21. Increased use of Modular Designs
Modular design is a technique where everything is created using a block grid pattern, where all the elements of the design fit into the modules in rectangular forms. The look is smooth and simple, & works great in responsive frameworks.
22. Geometric Shapes
Geometric shapes are trendy as design, navigation elements, framing components and are quite helpful to draw users’ attention to some parts of the site. Designers are not just using the common shapes like rectangles & circles, but also triangles, rhombuses & hexagons in web designing today.
23. Hamburger Menu
It’s three lines stacked together to roughly form the shape of a hamburger & it was created as a website design feature to encompass a site menu without taking up too much space.
24. Mega Menu
Mega Menu is a single drop-down that appears on hover, shows all the options in one large panel, combines options into related categories & uses icons or other graphics to help the user.
25. Full Screen Vertical Navigation
Now we have many sites using a method where the design adjusts to completely fill the screen. Though this is a subset of responsive design, here the designs adapt in such a way they totally fill the screen and do not create scroll bars.
26. Micro Interactions
Sharing a Facebook post, commenting on a blog, rating a video – these are few examples of micro interactions & they are one of the hottest UX trends right now. Apart from enhancing user experience, they also provide essential feedback & explain functionalities.
27. Loading Animations
Until recently loading animation was restricted only to the Gif format, but now with authoritative technologies and browsers, designers can create them with CSS3 and jQuery itself.
28. Asymmetry Design
Asymmetry is defined as the lack of symmetry or uniformity between two halves, and the designers usually apply asymmetry to create balance and coherence in the design.
29. Lazy Loading
Lazy loading is a technique where instead of bulk loading all the content when the page is accessed, content will be loaded when the visitor browses a part of the page that needs it.
30. Adaptation of Material Design
Google’s Material Design language has totally transformed the way UI designers create interfaces. The objective of Material Design is to deliver a consistent library of design aesthetics and performances that can be repeated across any medium.
We conduct regular seminars at Web D School to explain these trends in detail with examples, which would benefit the students pursuing our web designing course.