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Graphic Designing

12 updated tips to design a professional logo in 2017

1. Keep it Simple Most companies want their logo to be instantly identifiable, easily interpretable, and everlasting. As overly complex logos often fail to achieve these objectives, ‘keeping it simple’ has become the mantra for most organizations. As Apple figured out early on, the most important factor in logo design is simplicity. Logos need to be simple so people can remember & connect with them. The more often you see a logo the more your business will ingrain in the hearts and minds of consumers. 2. Tell a Story Your logo represents your business and is extremely important to the branding of your company. Apart from being appealing, a logo must also tell a story – the story of what your brand stands for. People connect to a good story in any form & so if you can capture your brand’s story in your logo, then capturing the attention of your targeted audience can become easy. If you wonder how to encapsulate a story in a logo, here are some great examples - 3. Be Creative "What’s important is to create something that you believe is different from anything already out there,” David Airey. A logo is what differentiates a brand from its competitors, so it's important that the design stands out from the rest. Think out-of-the-box to design a logo that is creative, unique, clever & relevant. 4. Consider Typography Typography is described as “pictures of words.” Typography can be an important factor in invoking a wide array of feelings and thoughts, thereby creating an image of your brand in people’s minds. By using the right typeface, your logo would not just look distinct and different from any other brand, but it also helps in people relating to your company in a more humane way. 5. Use Power Symbols Companies use powerful symbols like crown in their logo because they want to exhibit their brand as a symbol of prestige, lavishness & classy. And what could be better than a crown - a symbol of royalty and authority - to showcase such qualities of the brand. 6. Use Animal Symbolism Few companies use animals in their logos, as animals have long been a source of symbolism, and their images connect well with customers, especially if they're creatively intertwined with the brand individuality. To give a couple of examples, Firefox uses a fox to symbolize speed & MSN uses a butterfly to denote freedom. 7. Use Shape Psychology Shapes have emotional implications and can initiate distinctive images and memories in people’s minds. Straight lines, curves, circles, and pointed edges all indicate different meanings and so an experienced logo designer can use shapes to deduce specific virtues of the brand. 8. Employ Negative Space Negative space is the empty space around and between the subjects of an image. It can be used to depict a subject in a chosen medium by showing everything around the subject but not the subject itself. Remember Fedex logo? The negative space between the letters E and X has been designed to look like an arrow, symbolizing speed. Spectacular logos can be created with a clever mix...

5 tips to give your Designing Career a Flying Start

Graphic/Web designing training is a very popular course that more people with creative skills take up nowadays, but the hard thing is to start your career with a great job. We will share with you 4 tips that might give you good directions in starting off with a good career. Tip 1 – Learn ONLY from the best            Once you have decided to make a career in the field of Graphic / Web designing, the first thing you ensure is that you gain the necessary knowledge (or) the right training from the best place. There are hundreds of training institutes that claims to be the best & they try to attract aspiring students with huge discounts, free gifts etc. So, be fully prepared to conduct a thorough research abt the institute, their teaching standards, their placement records etc before committing yourself to the course. Never ever compromise on the quality of the education, especially for the sake of saving few thousands or avoiding the travel of few extra kilometres. Remember that this is a solid investment you are getting into & how much ever you earn in the next 30-35 years is going to be based on the few months you are going to spend there. Tip 2 – Join relevant communities & forums            Allow the professional web designers to be your “godfathers” by joining in relevant forums & communities, where you can share your work-related issues, ask questions, request for solutions, seek guidance in a project. Just absorb as much as knowledge from the old-timers’ experience & learn the nuances of the creative process, which not many institutes can teach. Tip 3 – Practice, practice & more practice            Practice makes perfect – this universal truth is the secret behind all successful persons from any field. You have to practice most of the time while studying the course and see the world like a designer would see it, i.e. capturing all the interesting information and transforming it into design. Theories are important to understand the software & their functionalities, but it is those practical sessions, which actually converts you into a professional designer. So, with more practice, more professional you become. Tip 4 – A good portfolio            Before getting the dream job in the designing field, you will need a solid portfolio, which is nothing but a showcase of all your student works and projects (only the completed ones). The Graphic/Web designer degree might help a bit, but potential employers would like to see your skills before they short-list you for an interview. We recommend that you create a blog (or) a personal site (or) a microsite, where you can post all your good works showcasing your skills in designing, interface creation & functionalities. Whenever a client/employer wants to see your portfolio, you can just send him the link of this page. A good portfolio plays a big role in bagging you an interview from a reputed company. Tip 5 –...

7 Elements of Graphic Designing

There are 7 specific design principles you should try to follow whenever you are creating a graphic design. These elements or principles can help you create wonderful layouts that are both effective and pleasing to the eye. They can also teach you to communicate a visually better message to your target audience through your designs. Line Lines, in graphic design, can be used for a wide range of purposes: connecting content, stressing a word or phrase, forming patterns etc. Lines can be vertical, horizontal, diagonal, circular, patterned, free form or solid. They are used as roadmaps to direct the viewer’s eye movements. If you use trees for example, which are standing straight up (vertical), there is no movement felt by the viewer. On the other hand if you have the trees bent at an angle this will make the viewer feel motion and a sense of movement. Shape The three basic types of shapes are Geometric (Circles, Squares, Triangles etc.), Natural (leaves, mountains, people etc.) and abstract (icons, stylizations and graphic representations). They give volume to the forms in a design. You don't always have to use similar shapes in your design work; instead you can mix it up and put them together making sure that the placement of them keeps your piece balanced. Sometimes adding just a small shape to a blank area will make the piece look more balanced. Colour People process color in the artwork subconsciously. Colour is used to generate emotions, define significance, create graphic interest and unify branding. To establish mood, build appeal, create interest and get a message across, color is the most powerful tool in your graphic design arsenal. The Color Wheel is a great tool for a graphic designing artist and you will use it repeatedly to create a great piece of artwork. If you are looking for a digital marketing course in Chennai, click here Texture Texture relates to the surface of an object, where it creates an illusion of a surface that is not flat or smooth. By using texture, we can add depth and visual interest in graphic design. It enhances a sense of feel, especially with two-dimensional images. In graphic design, texture can take the form of layers or progression of text, lines or shapes, which can be applied in the form of pattern or through the choice of printable surface. Size The functionality of a graphic design layout centers heavily on this element - size. In graphic design, size is used to express importance, draw attention and create contrast. People generally use size to attract attention to the most important part in the design; typically, a larger sized object or form attracts the most eyeballs inside an artwork. Also, different sizes within the same graphic design or layout create a order of dominance. So, you must learn to use variations in size to guide the observer's eye through the track you want it to take. Value How light or dark an area looks in a design is termed as Value. It is everything from the blackest of blacks through to the lightest of...