12 updated tips to design a professional logo in 2017

1. Keep it Simple

Most companies want their logo to be instantly identifiable, easily interpretable, and everlasting. As overly complex logos often fail to achieve these objectives, ‘keeping it simple’ has become the mantra for most organizations.

As Apple figured out early on, the most important factor in logo design is simplicity. Logos need to be simple so people can remember & connect with them. The more often you see a logo the more your business will ingrain in the hearts and minds of consumers.

2. Tell a Story

Your logo represents your business and is extremely important to the branding of your company. Apart from being appealing, a logo must also tell a story – the story of what your brand stands for.
People connect to a good story in any form & so if you can capture your brand’s story in your logo, then capturing the attention of your targeted audience can become easy.
If you wonder how to encapsulate a story in a logo, here are some great examples –

3. Be Creative

“What’s important is to create something that you believe is different from anything already out there,” David Airey.
A logo is what differentiates a brand from its competitors, so it’s important that the design stands out from the rest. Think out-of-the-box to design a logo that is creative, unique, clever & relevant.

4. Consider Typography

Typography is described as “pictures of words.” Typography can be an important factor in invoking a wide array of feelings and thoughts, thereby creating an image of your brand in people’s minds.

By using the right typeface, your logo would not just look distinct and different from any other brand, but it also helps in people relating to your company in a more humane way.

5. Use Power Symbols

Companies use powerful symbols like crown in their logo because they want to exhibit their brand as a symbol of prestige, lavishness & classy. And what could be better than a crown – a symbol of royalty and authority – to showcase such qualities of the brand.

6. Use Animal Symbolism

Few companies use animals in their logos, as animals have long been a source of symbolism, and their images connect well with customers, especially if they’re creatively intertwined with the brand individuality. To give a couple of examples, Firefox uses a fox to symbolize speed & MSN uses a butterfly to denote freedom.

7. Use Shape Psychology

Shapes have emotional implications and can initiate distinctive images and memories in people’s minds. Straight lines, curves, circles, and pointed edges all indicate different meanings and so an experienced logo designer can use shapes to deduce specific virtues of the brand.

8. Employ Negative Space

Negative space is the empty space around and between the subjects of an image. It can be used to depict a subject in a chosen medium by showing everything around the subject but not the subject itself.

Remember Fedex logo? The negative space between the letters E and X has been designed to look like an arrow, symbolizing speed. Spectacular logos can be created with a clever mix of design and negative space.

9. Use Color Scheme Wisely

Every color, including black & white, has a distinctive feel and several associations. Colors will evoke certain feelings and opinions towards your brand in people’s mind & so it is essential to choose the right color(s) that will represent your company effectively.

Designers need to pick the colors carefully to enhance specific elements of the logo and add relevance to the idea with the use of shade and tone.

10. Black & While can be Cool too

Black and white are too of the most poignant visuals & when used creatively in designing, the results can be outstanding. The designers must understand that black and white shouldn’t compete, but rather complement each other when used in logo designing. To make the point more clear: contrast creates completion.

The effect that black and white have is subconscious on people’s minds & so, it is essential to carefully consider the significant impact they will inevitably have on your designs.

11. Convey Right Message

The main purpose of a logo design is to convey the brand message to its customers. The most important work for a designer is to integrate a relevant & meaningful concept in the logo, where the idea is to create an insinuation of the brand’s purpose using creative symbols and colors.
Major brands like Amazon, Wiki & Cisco all have logos that are not only conceptual, but also meaningful.

12. Logo Marks can help Branding

Not all companies can use logo mark, as the company must be big enough, probably with fine experience and existence of quite some notable years of work and excellence.

Companies like Nike, Apple & Volkswagen use logomarks as there is no need for them to mention their company’s names & just by the logo mark, people recognize their identity and importance.


Logo designing is a part of our graphic designing course, where we teach our students to create a professional logo from scratch.

5 tips to give your Designing Career a Flying Start

Graphic/Web designing training is a very popular course that more people with creative skills take up nowadays, but the hard thing is to start your career with a great job. We will share with you 4 tips that might give you good directions in starting off with a good career.

Tip 1 – Learn ONLY from the best
           Once you have decided to make a career in the field of Graphic / Web designing, the first thing you ensure is that you gain the necessary knowledge (or) the right training from the best place. There are hundreds of training institutes that claims to be the best & they try to attract aspiring students with huge discounts, free gifts etc. So, be fully prepared to conduct a thorough research abt the institute, their teaching standards, their placement records etc before committing yourself to the course.

Never ever compromise on the quality of the education, especially for the sake of saving few thousands or avoiding the travel of few extra kilometres. Remember that this is a solid investment you are getting into & how much ever you earn in the next 30-35 years is going to be based on the few months you are going to spend there.

Tip 2 – Join relevant communities & forums
           Allow the professional web designers to be your “godfathers” by joining in relevant forums & communities, where you can share your work-related issues, ask questions, request for solutions, seek guidance in a project. Just absorb as much as knowledge from the old-timers’ experience & learn the nuances of the creative process, which not many institutes can teach.

Tip 3 – Practice, practice & more practice
           Practice makes perfect – this universal truth is the secret behind all successful persons from any field. You have to practice most of the time while studying the course and see the world like a designer would see it, i.e. capturing all the interesting information and transforming it into design. Theories are important to understand the software & their functionalities, but it is those practical sessions, which actually converts you into a professional designer. So, with more practice, more professional you become.

Tip 4 – A good portfolio
           Before getting the dream job in the designing field, you will need a solid portfolio, which is nothing but a showcase of all your student works and projects (only the completed ones). The Graphic/Web designer degree might help a bit, but potential employers would like to see your skills before they short-list you for an interview. We recommend that you create a blog (or) a personal site (or) a microsite, where you can post all your good works showcasing your skills in designing, interface creation & functionalities. Whenever a client/employer wants to see your portfolio, you can just send him the link of this page. A good portfolio plays a big role in bagging you an interview from a reputed company.

Tip 5 – Prepare well for the interview
           This is such an important point, that we have written a separate blog on this. Please click here to know those important interview tips. If you can check all these boxes, you can be assured of an excellent start to your career in the designing field with a high paying job in a reputed company.

7 Elements of Graphic Designing

There are 7 specific design principles you should try to follow whenever you are creating a graphic design. These elements or principles can help you create wonderful layouts that are both effective and pleasing to the eye. They can also teach you to communicate a visually better message to your target audience through your designs.

1-01Line
Lines, in graphic design, can be used for a wide range of purposes: connecting content, stressing a word or phrase, forming patterns etc. Lines can be vertical, horizontal, diagonal, circular, patterned, free form or solid. They are used as roadmaps to direct the viewer’s eye movements. If you use trees for example, which are standing straight up (vertical), there is no movement felt by the viewer. On the other hand if you have the trees bent at an angle this will make the viewer feel motion and a sense of movement.

1-02Shape
The three basic types of shapes are Geometric (Circles, Squares, Triangles etc.), Natural (leaves, mountains, people etc.) and abstract (icons, stylizations and graphic representations). They give volume to the forms in a design. You don’t always have to use similar shapes in your design work; instead you can mix it up and put them together making sure that the placement of them keeps your piece balanced. Sometimes adding just a small shape to a blank area will make the piece look more balanced.

1-03Colour
People process color in the artwork subconsciously. Colour is used to generate emotions, define significance, create graphic interest and unify branding. To establish mood, build appeal, create interest and get a message across, color is the most powerful tool in your graphic design arsenal. The Color Wheel is a great tool for a graphic designing artist and you will use it repeatedly to create a great piece of artwork.

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1-04Texture
Texture relates to the surface of an object, where it creates an illusion of a surface that is not flat or smooth. By using texture, we can add depth and visual interest in graphic design. It enhances a sense of feel, especially with two-dimensional images. In graphic design, texture can take the form of layers or progression of text, lines or shapes, which can be applied in the form of pattern or through the choice of printable surface.

1-05Size
The functionality of a graphic design layout centers heavily on this element – size. In graphic design, size is used to express importance, draw attention and create contrast. People generally use size to attract attention to the most important part in the design; typically, a larger sized object or form attracts the most eyeballs inside an artwork. Also, different sizes within the same graphic design or layout create a order of dominance. So, you must learn to use variations in size to guide the observer’s eye through the track you want it to take.

1-06Value
How light or dark an area looks in a design is termed as Value. It is everything from the blackest of blacks through to the lightest of whites. If you learn to use values in the right manner, it will add enormous depth, contrast and emphasis to your design. The knowledge of Value plays a big role when you want to express the illusion of movement or bring one element into sharp focus while another fades into the background.

1-07Space
An important part of any good graphic design, Space is the area around the elements in a design, which is used to separate or group information. You must learn to use it effectively to define importance and lead the eye to where you want it to travel. In design language, white space is called negative space, which is used to connect, separate or maximize the relationship between the elements making up the design. Space can also be effectively used to give the illusion of depth or multi-dimension to the observer.

There are many more principles of graphic designing, but these are the essential ones. As a graphic designing student, you must think of these principles as guidelines to help you understand what is visually appealing and why it’s appealing in the designs you see.

If you are looking to learn or enhance your designing skills, we offer the best graphic designing course in Chennai at Web D School. Kindly send your course enquiry here.