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May 2017 - Web D School
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May 2017

12 updated tips to design a professional logo in 2017

1. Keep it Simple Most companies want their logo to be instantly identifiable, easily interpretable, and everlasting. As overly complex logos often fail to achieve these objectives, ‘keeping it simple’ has become the mantra for most organizations. As Apple figured out early on, the most important factor in logo design is simplicity. Logos need to be simple so people can remember & connect with them. The more often you see a logo the more your business will ingrain in the hearts and minds of consumers. 2. Tell a Story Your logo represents your business and is extremely important to the branding of your company. Apart from being appealing, a logo must also tell a story – the story of what your brand stands for. People connect to a good story in any form & so if you can capture your brand’s story in your logo, then capturing the attention of your targeted audience can become easy. If you wonder how to encapsulate a story in a logo, here are some great examples - 3. Be Creative "What’s important is to create something that you believe is different from anything already out there,” David Airey. A logo is what differentiates a brand from its competitors, so it's important that the design stands out from the rest. Think out-of-the-box to design a logo that is creative, unique, clever & relevant. 4. Consider Typography Typography is described as “pictures of words.” Typography can be an important factor in invoking a wide array of feelings and thoughts, thereby creating an image of your brand in people’s minds. By using the right typeface, your logo would not just look distinct and different from any other brand, but it also helps in people relating to your company in a more humane way. 5. Use Power Symbols Companies use powerful symbols like crown in their logo because they want to exhibit their brand as a symbol of prestige, lavishness & classy. And what could be better than a crown - a symbol of royalty and authority - to showcase such qualities of the brand. 6. Use Animal Symbolism Few companies use animals in their logos, as animals have long been a source of symbolism, and their images connect well with customers, especially if they're creatively intertwined with the brand individuality. To give a couple of examples, Firefox uses a fox to symbolize speed & MSN uses a butterfly to denote freedom. 7. Use Shape Psychology Shapes have emotional implications and can initiate distinctive images and memories in people’s minds. Straight lines, curves, circles, and pointed edges all indicate different meanings and so an experienced logo designer can use shapes to deduce specific virtues of the brand. 8. Employ Negative Space Negative space is the empty space around and between the subjects of an image. It can be used to depict a subject in a chosen medium by showing everything around the subject but not the subject itself. Remember Fedex logo? The negative space between the letters E and X has been designed to look like an arrow, symbolizing speed. Spectacular logos can be created with a clever mix...

How to Create Accelerated Mobile Pages (AMP) – Infographic

Accelerated mobile pages (AMP) are changing the landscape of the web world by increasing the page load speed for mobile users using a new coding language AMP HTML. Apart from boosting the page load speed, there are few more benefits of AMP like improved search engine ranking, ad support etc. We have created an infographic that shall guide you to create Google’s new accelerated mobile pages (AMP) which is a type of HTML, optimized for mobile web browsing, that makes web pages load faster. You can gain more valuable insights about AMP migration by going through the following link from Google support - https://support.google.com/webmasters/answer/6340290?hl=en Know more details about how AMP works in increasing the page load time here. Download AMP Sample Page here  ...